Thought Leadership

Design Your Customer Experience

I joined Kathleen Riessen and Inspired Choices Network as a guest expert to discuss customer experience design and how business owners can intentionally design a journey map for their customers. We discussed intentionally designing UX (user experience) to result in higher revenue, increased customer loyalty and higher ticket prices.

We covered:

  • What is customer experience design and why is it important
  • How can you apply my Customer Delight Process to your business
  • How does customer experience design impact the bottom line
  • How do you use the data you have to track and improve your customers' experience
  • Examples of common customer frustrations & opportunities for delight

Listen to the full interview here