About Laura Hand

My desire is to help companies know the audience they serve and help their customers feel heard, cared for and delighted with their buying journey.

Laura Hand - Laura Loo Experience Design - Award Winning Marketing Executive

Laura Hand is the CEO and Founder of Laura Loo Experience Design

LLXD helps brands execute their vision by crafting a delightful brand strategy for every touchpoint of the customer journey to provide the experience their customers want and deserve.

Laura’s background consists of starting her career as a UX web designer. Her 13-year tenure that culminated to the creative director role saw significant growth for the company, which specializes in digital strategy for financial institutions and health care businesses. In 2016, Laura was promoted to VP of Marketing for the parent company, a healthcare membership organization. She oversaw brand and marketing strategy for 28 internal companies that served 17,000+ healthcare providers across North America.

In 2019 she left the corporate world to realign her focus to the cannabis industry to honor her family. The loss of her brother to a drug-related heart attack and her father to brain cancer has forever shaped her life. She is dedicated to serving those that are using this healing plant to help people.
Laura is a leader inside and outside of the work environment, by volunteering countless hours for community groups. She was most influential in her role with the American Advertising Federation (AAF).  She currently volunteers her time in the local startup community and is the Marketing Chair for the Cannabis Travel Association International (CTAI).

AAF Silver Medal Award

The American Advertising Federation's Silver Medal Award is given to individuals who have made outstanding contributions to advertising and who have been active in furthering the industry's standards, creative excellence and responsibility in areas of social concern.

Women of Innovation Finalist

The Technology Association of Iowa hosts an Iowa Women of Innovation awards presentation that elevates and celebrates today’s extraordinary women. The event is dedicated to recognizing women who are leaders in science, technology, engineering or math.

20 Under 40 Recipient

Winners of the 20 Under 40 Award are selected among nominations of individuals who live and work in the Cedar Valley. The 20 Under 40 Award honors outstanding young people in the Cedar Valley who are making a difference in their work and personal lives to make the area a better place.

American Advertising Awards Winner
14 Awards


- Web Design
- Self Promotion Direct Mail
- Integrated Campaigns
- Event & Experiential Marketing

Community = Supporting One Another on our Journeys

To be in Cannabis is to know that it takes a strong community of diverse and passionate people to help support one another on our journey to excellence. I proudly engage with the following communities: Women Employed in Cannabis, Cannabis Travel Association International, Tokeativity, Cannabis Marketing Association and the American Advertising Federation