Natalie has a choice
She believes there is help out there but with so many choices she doesn't know who to choose. How do you guide her to choose you?
What we believe in
Great customer experience strategy doesn't just happen. It is planned, designed and mindfully delivered. If customers are happy and delighted with their buying experience, they will become loyal advocates for your brand and help you expand your market share.

It starts with Customer Experience Strategy

We help you understand your customer’s pain points and frustrations, defining experiences that solve both user needs and complex business problems.

Cannabis Customer Journey

Why is Customer Experience Strategy Good for Business?

Companies who successfully implement a Customer Experience Strategy achieve higher customer satisfaction rates, reduced churn and increased revenue.

Learn More

Trends, Tips & Tricks

Is Brand Strategy and Customer Experience Design Becoming Essential for CMOs?

As a marketing executive, part of my responsibility was to help our corporation remain relevant, forecast opportunities and grow revenue. The annual Gartner CMO reports were a great way for me to see if I was aligned with other execs in strategy, budget allocations and priorities. Now I have the opportunity to use this information to help those in the cannabis industry prioritize their precious time & resources.

Design Your Customer Service

I joined Kathleen Riessen and Inspired Choices Network as a guest expert to discuss customer experience design. to share how business owners can intentionally design a journey map for their customers. We discussed intentionally designing UX (user experience) to result in higher revenue, increased customer loyalty and higher ticket prices.

How to Make Your Website More Accessible

Designer and marketing professional Laura Hand returns to talk about how to make your website more accessible for users. Join Jacob and Laura as they talk about avoiding "mystery meat" navigation, what the WCAG is, and other fun UX topics.

Grow your business.
Reducing customer frustration and increasing delight is the key to decreasing business expenses and increasing revenue.
Let's Get started!

Subscribe to the Delight Spotlight

Sign up to receive tips, tools and stories of those creating customer delight.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.