Thought Leadership

Cannabis Marketing – Celebrating Creative Constraints

Cannabis Marketing – Celebrating Creative Constraints

Presented for the American Advertising Federation of Akron Ohio - Bad*ss Women in Advertising Series

The main items I covered in this presentation:

  • My cannabis story and the importance for brands to tell their story. 
  • A little history of how cannabis has been an every day part of life, transition to prohibition and where we are today 
  • The 14 Cannabis brand archetypes from Branding Bud
  • Examples of the wellness cannabis consumer persona
  • The difference between buyer journey brand touchpoints in traditional marketing vs cannabis marketing 
  • Delightful ways that cannabis brands are using these creative constraints to provide amazing customer experiences