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Thought Leadership
Design Your Customer Experience
I joined Kathleen Riessen and Inspired Choices Network as a guest expert to discuss customer experience design and how business owners can intentionally design a journey map for their customers. We discussed intentionally designing UX (user experience) to result in higher revenue, increased customer loyalty and higher ticket prices.
We covered:
- What is customer experience design and why is it important
- How can you apply my Customer Delight Process to your business
- How does customer experience design impact the bottom line
- How do you use the data you have to track and improve your customers' experience
- Examples of common customer frustrations & opportunities for delight