Fractional CMO = A part-time senior marketing leader who combines strategy with execution

You understand that you could benefit from high-level strategy, but it's hard to bring on a full-time marketing resource. That's where the expertise of a fractional (part-time) CMO comes into play. A seasoned brand & marketing executive can wisely guide you on strategies and tactics to deliver ROI and bring on the appropriately skilled resources to get the job done. What else can a CMO help accomplish?

• Guide you to better understanding your current customers and how to intentionally reach new audiences
• Execute and implement customer experience and marketing strategies at a higher level than you are right now
• Care about your business and customers as though it were their own
• Review and build internal processes and teams to create efficiencies
• Help you track and interpret customer feedback to proactively innovate your products and services

Areas of focus:

Chief Storyteller : Create an appropriate, targeted strategy that aligns with your business goals

Customer Champion : Understand your target customers and specific marketplace in depth

Capability Builder : Review and build internal processes and teams to create efficiencies

Innovation Catalyst : Helping you track and interpret customer feedback to proactively innovate your products and services

Growth Driver : Focus on priority setting and ensure your business growth is on track

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What are the Components that a CMO can put in place for you?

Customer Experience Strategy

• Experience vision statement and outcomes
• Customer journey map creation
• Customer feedback loop creation

Branding

• Logo & corporate identity development
• Messaging and positioning
• Thought leadership development
• Infusing brand identity into every step of the pipeline

Foundation Marketing

• Marketing strategy
• Marketing touchpoints and tactics
• Collateral
• Content strategy and content repurposing opportunities
• Media mix (Paid / Earned / Owned / Shared)
• Sales enablement tools

Integrated Campaigns

• Lead generation
• Outbound calling campaigns
• Tradeshow / event planning

Leadership & Strategic Planning

• New product / service launches
• Go-to-market strategy
• Identify new audiences
• Build or inspire internal marketing teams

Measurement

• Outcome based marketing
• Tracking methods, tools and ongoing reporting
• Integration with CRM
• NPS and user feedback

What does a Fractional CMO Relationship Structure Look Like?

The great thing about this relationship is that it's fluid and can be adapted to your business needs. Perhaps you need an expert to come in for a few days with your team to review what you've built. Or perhaps its a short or longer term contract requiring just a few hours per week to help establish and work a plan with your team.

Contact LLXD to start the conversation on what might work for you.

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